The boardkit brand

Logo, colour, type and voice. Plain and specific, like the product.

A board of cards with a spark in the last cell: the work, and the agents doing it. Keep one card’s height of clear space around it. Minimum size: mark 16px, logo 96px wide.

boardkit logo
boardkit logo, dark version
boardkit mark
boardkit mark, dark version
boardkit mark, one colour
boardkit app icon

Don’t

  • Recolour outside the palette
  • Stretch, skew or rotate
  • Add shadows, gradients or glows
  • Replace the spark with another icon
  • Set the wordmark in another typeface (it stays system-ui)

Colour

  • Indigo#3730a3Primary
  • Indigo 600#4f46e5Accent, spark
  • Indigo 400#818cf8Focus, dark mark
  • Indigo 200#c7d2feLight cards
  • Indigo 50#eef2ffSoft background
  • Ink#0f172aHeadings
  • Slate 600#475569Body
  • Slate 500#64748bCaptions
  • Slate 400#94a3b8Dividers
  • Slate 200#e2e8f0Lines
  • Night#0b1020Dark sections

Never use Slate 400 or Indigo 200 for text. Indigo 400 is for focus rings and non-text marks on white, and for text on night.

Typography

Two typefaces on the landing and this page: Bricolage Grotesque for headings and card titles, Instrument Sans for everything else. The portal and the boards keep the system font stack.

Hero heading Bricolage Grotesque 800, 38-68px, tracking -0.045em
From “can we…?” to shipped, on one board.
Section heading Bricolage Grotesque 800, 27-38px, tracking -0.035em
How a task travels
Card title Bricolage Grotesque 700, 16px, tracking -0.01em
Pay with bank transfer
Lead Instrument Sans 400, 16-18px
Clients ask in plain words. boardkit turns it into a task your team and its coding agents can build.
Body Instrument Sans 400, 14-16px
Claude and Codex read, claim and hand back cards with their own keys.
Label Instrument Sans 600, 12-13px, sentence case
Ready, In progress, In review, Released

Voice and tone

Plain, specific, no hype. Name the thing, not the benefit.

Do Requests become clear tasks through a short AI interview.

Don’t Supercharge your workflow with AI-powered intake!

Do One revocable key per agent, per project.

Don’t Enterprise-grade security for your agents.

Do Pull requests link to cards; shipping moves them to production.

Don’t Seamless end-to-end delivery automation.

In the product

The portal chrome stays neutral: the boardkit logo, ink on white, indigo for primary actions. A project’s theme applies only inside its board and never recolours the logo.

Downloads